Sunset Chooses Parade to Strengthen Carrier Relationships and Expand Capacity

Sunset Chooses Parade to Strengthen Carrier Relationships and Expand Capacity


Sunset Transportation is proud to partner with Parade, the leader in capacity management software for freight brokers, to ensure our carriers are shown the best loads, allowing the brokerage to source and secure capacity more strategically and better than before.

Parade aggregates carrier information across multiple channels, including Sunset’s internal data, carrier preferences and power unit availability notifications. Parade’s algorithms help identify which loads to deliver to each Sunset carrier to reduce unnecessary emails and streamline the covering of loads.



Sunset’s Director of Corporate Support, John Sutton, says “Parade eliminates the guesswork and need for tribal knowledge, which can often be lost if team members move on.” He adds, “with Parade, we make sure our partner carriers are presented the right information so they can make decisions easier. Parade requires little leg work to do a lot of heavy lifting. It makes our technology stack so much better.

With Parade’s machine-learning-based capacity management platform, Sunset can manage relationships efficiently, increase truckload capacity, and re-utilize carriers to find the right truck at the best price at the right time. Additionally, there’s email visibility to see what carriers are opening the emails sent strategically from Parade. Sunset can leverage this information to make sure the right carriers are being engaged at the right time.

About Sunset Transportationwww.SunsetTrans.com
Sunset Transportation is a St. Louis-based, female-owned, 2nd generation third party logistics company specializing in supply chain management, multimodal domestic, international, and cross-border transportation, customs clearance and freight payment services. Sunset is privately-owned with eight (8) branch offices in the U.S. and Mexico.

About Paradewww.Parade.Ai
Parade is the leader in software for freight brokers, offering truckload capacity management that drives carrier access and digital transformation. Reimagine freight brokerage operations through transformational software workflows, artificial intelligence (AI), and the Parade partner ecosystem. Manage relationships efficiently, increase truckload capacity, and re-utilize carriers to find the right truck at the best price at the right time. Brokers and 3PLs grow profits by booking more loads, increasing operational efficiencies, and boosting productivity.


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